DAILY SCOOP

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.

THE WORKPLACE

How to develop a winning culture in a distributed workforce

As hybrid workplaces become more common—and remote work gains momentum, here’s how you can ensure your organization still builds a close community.

WRITING & EDITING

A wonderful bundle of guidance for enduring editorial excellence

Grab a career’s worth of advice from a slew of accomplished writers, editors and storytellers.

MEDIA RELATIONS

3 tips for building better relationships with reporters

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.

DAILY SCOOP

Boeing touts transparency with move to ground aircraft, U.S. adults support voluntary digital vaccine passports, and Clubhouse invites scrutiny with data leak response

Also: Amazon responds to warehouse union vote, journalists call out Insider’s methods for measuring story performance, study finds Facebook ads may still violate labor laws, and more.

THE BUSINESS MIND

3 major types of financial statements comms pros should know

Quarterly reports are a treasure trove of information for communicators and PR pros. Here’s how to find the data you need when analyzing the numbers.

MEDIA RELATIONS

Which personality tendency makes the best communicator?

The New York Times best-selling author Gretchen Rubin explains the core personality characteristics that make us who we are, and how awareness of our tendencies can help us create the life we want.

SOCIAL MEDIA

How to use TikTok in your content strategy and prove ROI

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

LEADERSHIP COMMUNICATIONS

How women leaders are set to soar in a post-pandemic world

Top communicators from Methodist Le Bonheur Health, Con Edison, CBRE and Bristol-Meyers Squibb share how they are thinking about leadership and gender in the months ahead.

DAILY SCOOP

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more.

SOCIAL MEDIA

9 ways PR pros can use social media to connect with journalists

Build relationships with thoughtful interaction on media pros’ social media channels--but make sure your enthusiasm doesn’t cross the line.

RESEARCH SNAPSHOT

Report: Twitter seen as most valuable social media network for journalists

However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.

WRITING & EDITING

41 alternatives to the word 'cool'

If the word 'cool' is wearing out its welcome in your personal lexicon, try these synonyms.

STORYTELLING

Conquer the “statistic scaries” and optimize data-driven storytelling

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.