What’s going on here? Apple scrapped plans to build the self-driving iCar after a decade of development, perhaps disappointed it didn't autonomously make a success of itself. What does this mean? Apple put “Project Titan” into motion in 2014, sketching plans for a self-driving electric vehicle with a swanky limo-style layout. A company needs to be pretty confident in its driverless car to put it on the roads, though – and even after a decade, Apple’s just not there. That’s why the iCar team has switched its focus to generative AI, the type of technology that fuels OpenAI’s ChatGPT. Apple’s already teasing more progress than it did with its eco-friendly limousine, dropping hints earlier this year that investors can expect a serious announcement in the not-too-distant future. Why should I care? Zooming out: Apple’s been reading the news. Apple might not be missing out on much. Drivers aren’t buying electric cars like they once were, mainly because their higher prices are less justifiable in today’s economy. So realistically, the iCar wouldn’t have helped Apple catch up to competitors Google, Amazon, and Microsoft. But if Apple can craft an AI service that takes its signature iPhones and iPads to the next level, the company could win big-spending gadget aficionados over – not to mention eagle-eyed, tech-obsessed investors. The bigger picture: Baidu, bai-dont. The tech industry moves fast, and companies that can’t keep up risk being left behind. Just look at Baidu: the Chinese firm secured its spot as the country’s go-to search engine ten years ago, but rivals Alibaba and Tencent have since stolen a march on the company when it comes to AI. Baidu created the “Ernie” language model, sure, but the other two were quicker to throw a lot more money into their own budding systems. That go-getter attitude has already paid off, with Alibaba and Tencent’s stocks and AI-related revenue beating the old timer’s so far this year. |