DAILY SCOOP

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more.

COVID-19

7 ways marketers can stay relevant during a pandemic

The promo show must go on–even amid COVID-19 chaos. Here’s how to tastefully sell with tact and empathy.

RAGAN AWARDS

Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

Dozens of remarkable professionals—including two Hall of Fame inductees—light up Ragan’s Communicators of the Year Awards for outstanding efforts in social media, marketing, internal communication and more.

CONTENT MARKETING

UGC a great option for brands during the coronavirus crisis

Here are some tips for creating a call to action that gets your audience engaging and sharing your message rather than making you the butt of the joke.

RAGAN AWARDS

Ragan will recognize the inspirational female HR professionals

Nominate yourself, your colleagues or your clients for our brand-new Top Women in HR Awards! The entry deadline is June 3.

THE WORKPLACE

15 ways communicators are injecting culture to reach a remote workforce

Our collective brainstorm netted many creative ways to unite and motivate employees from afar. Take a look at how your peers are reaching their remote workforce and chime in with ideas of your own.

SOCIAL MEDIA

Paid social media dominant during COVID-19

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.

INFOGRAPHICS

Infographic: Tips for better virtual presentations

As live event opportunities have transformed into digital events online, speakers must adapt in order to make a favorable impression and get all the networking benefits they once enjoyed.

PR DAILY AWARDS

Announcing Ragan and PR Daily's Communicators of the Year and Rising Star Awards winners

Congratulations to these impressive winners.

DAILY SCOOP

Uber highlights safety precautions, Condé Nast lays off 100 employees, and 44% of people talk about COVID-19 ‘most or all of the time’

Also: UK fragrance company offers ‘pre-quarantine’ scents, Ice Breakers reminds people to #MintBeforeYouMask, Headspace offers free subscription to unemployed consumers, and more.

BRAND JOURNALISM

How brand managers can lean into ‘wellness’ during COVID-19

The pandemic has many organizations looking to craft messaging about health and safety, but what messages are appropriate and relevant for audiences? Here’s some expert guidance.

COVID-19

The role of communicator shines bright during the pandemic

The Institute for Public Relations’ Tina McCorkindale lights the path with data-driven guidance. Here’s what the research says about efforts to start recovering from COVID-19.

MARKETING

How to boost SEO amid COVID-19

Communicators are facing slashed budgets due to an economy sickened by the coronavirus epidemic, but there are still plenty of cost-effective ways to gain digital traction. Try these six tips to improve your Google rank.

NONPROFIT COMMUNICATIONS

How nonprofits can engage during COVID-19

Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.