In response to Amazon Prime Day, mega retailers like Macy’s, Wayfair, Target and Walmart (and many more!) throw midyear sales that reach Black Friday levels of awesomeness—hence why people have come to refer to this as Black Friday in July, Christmas in July or Cyber Monday in July. While many of these sales get thrown right on top of Prime Day (July 11 and 12 this year), some start earlier and run later. | 
