The second quarter will be key to 2024’s total results, as demand must continue growing during April-June for the entire year to top 16 million units for the first time in five years. The period could be a leading indicator of how much automakers ultimately are willing to lay off incentives and other forms of discounting, vs. implementing production slowdowns, to keep inventory in check if demand does not pick up significantly.

U.S. light vehicle sales and inventory forecast by company and by source and vehicle type for April 2024. Includes SAAR (seasonally adjusted annual rates) and days' supply projections.