The correct discipline when designing AR in HUDs lies in managing cognitive load. Driving is a complex task, and as information density from multiple sources increases, so does the cognitive load. Information cannot be allowed to interfere with the normal demands of driving.
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The Nissan spot has the best iSpot Completion Rate in the ranking (97.76), meaning viewers were, on average, highly likely to watch it all the way through.
For Wards Intelligence Subscribers PSA’s battery-making venture with Total is getting off the ground. Skoda reveals its MEB-platform SUV with impressive range, and a retro VW may be returning to market.
For Wards Intelligence Subscribers The two industry giants will develop technologies to manage and monetize data from Toyota’s massive global vehicle fleet.
