As government shutdown looms, NAR works to extend NFIP | Boost employee retention with cross-functional mobility | Instagram poised to surpass half of Meta's ad revenue
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December 20, 2024
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Top News
The association's advocacy team is working with lawmakers and considering all options to extend federal flood insurance.
Full Story: REALTOR® Magazine (12/20) 
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Best Practices in Sales & Marketing
With 51% of employees actively seeking new jobs, companies are urged to enhance engagement by promoting cross-functional mobility and mentorship. Allianz Trade's Alix McCabe emphasizes the importance of offering diverse career paths and development opportunities to retain talent.
Full Story: Fast Company (tiered subscription model) (12/19) 
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Instagram's projected ad revenue for 2025 is $32.03 billion in the U.S., reflecting a strong growth trajectory. This marks a 24.4% increase compared to 2024, emphasizing Instagram's expanding role in Meta's advertising strategy.
Full Story: Adweek (12/19) 
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Brands are increasingly adopting brand-to-individual marketing as personal and work decisions merge, writes Ian Baer, founder of Sooth. This approach, also called human-to-human marketing by Mastercard Chief Marketing Officer Raja Rajamannar, requires brands to shift from demand generation to demand detection, prioritize emotional connections over factual presentations and use data to understand customer needs better, Baer writes.
Full Story: Ad Age (link gifted) (12/19) 
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Real Estate Trends
The 30-year fixed-rate mortgage has hovered in the mid- to upper-6% range, even as the Federal Reserve this week makes another cut to its short-term interest rates.
Full Story: REALTOR® Magazine (12/20) 
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Designer Jean Ross and her husband, Craig Gordon, transformed a century-old, five-bedroom home in Toronto's Junction neighborhood. The renovation, completed in five months with a budget of $200,000, preserved the home's historic features while adding modern and eclectic elements, such as herringbone flooring and light-teal kitchen cabinets. The project ultimately cost $300,000, including a basement renovation.
Full Story: Toronto Life (12/18) 
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The Seacliff home in San Francisco where Robin Williams lived with his family has a buyer. The home, known for its quirky features, was listed at $25 million in October 2023 and reduced to $20 million in September. The listing agent is Steven Mavromihalis of Compass.
Full Story: The Real Deal (12/19) 
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Technology & Innovations
While you should advise clients to consult with mortgage lenders on financial matters, technology could help them find some answers, too. Financial technology companies are offering real estate professionals and consumers alternative financing options that may be worth exploring. Read more at NAR's Emerging Technology blog.
Full Story: REALTOR® Magazine/Emerging Technology (12/17) 
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Business Wellness
Job satisfaction among American workers has significantly declined, with only 18% feeling extremely satisfied with their jobs, down from 26% pre-pandemic, according to Gallup report "The Great Detachment." This drop is linked to unclear job expectations, increased responsibilities due to workplace disruptions, and a mismatch between employee expectations and employer offerings.
Full Story: CNBC (12/19) 
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Fair & Equitable Housing
The Mountain View, Calif., has approved an eight-story, 100-unit affordable housing project by CRP Affordable Housing. The development will have 16 parking spaces, leveraging a state law that allows reduced parking near public transit.
Full Story: San Jose Spotlight (Calif.) (12/19) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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