The demise of third-party cookies has been the talk of the marketing industry for years now – with Google, which plans to disable third-party tracking cookies for an initial 1% of Chrome users in early 2024, the last major browser to eliminate them. But Google’s repeated delaying of its own deadline may have given marketers a false sense of security.
Findings from Econsultancy’s newly-published Future of Marketing 2023 report, which surveyed more than 800 marketing professionals to determine the trends shaping the industry, show that just 8% of marketers say they are “Fully prepared” for the forthcoming cookie crackdown, with a further 22% declaring that they are “Mostly prepared”.
The industry has undergone some shifts away from its reliance on third-party cookies for measurement and tracking, but are they enough?
Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
Highlighting the key trends and insights from Econsultancy’s Future of Marketing survey and report, this webinar examines the challenges and opportunities facing marketers both now and into the future.
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About this Newsletter
Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
