The minivan segment was almost 1 million per year when Barack Obama began his presidency, but has dwindled to less than 200,000 this election cycle. Families are voting for CUVs and SUVs over minivans and they aren’t looking back.
Sales over the past six months have been mostly in negative territory even though inventory continued to rise. Affordability and a slowdown in fleet orders have been the bane to growth. September saw the continuation of gains in the most affordable segments, but it was more than offset by weakness among higher priced vehicles – a theme of the past two quarters.
Wards Intelligence releases its updated 2024 SDV Scorecard, expanding its detailed evaluation of automakers’ progress toward software-defined vehicles from 22 to 27 companies. This year’s results emphasize the rapid growth and intensifying competition within the market.
