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| Top Stories |  | | Ivy Liu |
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| | | | | While agencies say the hype of NFTs as expensive digital art and collectibles is behind us, the technology is evolving into rewards and loyalty programs in industries like music and gaming. | | |
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howdy! | | | | | While such changes are common in advertising, Carlsberg’s decision to pick iProspect, known for its digital expertise, over Wavemaker Global and Zenith, speaks volumes about its focus ahead. | | |
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| | | | | Join this virtual forum on August 16 at 1 p.m. ET as Digiday, Modern Retail and MNTN discuss what strategies advertisers have utilized across TV in 2023 and what they expect to do in the coming year. | | |
howdy! | | | | | Across the board, representatives of holdco agencies working in gaming told Digiday that business has been good in 2023. Despite forecasts of a potential recession on the horizon, many brands are still increasing their spending in the sector. But despite these positive signs, experts at some holdco agencies believe that brands’ marketing spend in gaming still doesn’t match the opportunities present in the channel. | | |
| | | | | While streaming TV audiences once mainly comprised millennials and Gen Zers, audiences over 50 are embracing CTV, smart TVs and OTT services. As they do so, pharma marketers have a new path to reach their industry’s traditionally older target audience. And by targeting condition-specific audiences, pharma marketers can achieve greater precision with their messaging, leading to better campaign results. | | |
howdy! | | | | | As the second half of the year sets in, the media industry remains worried about ad targeting and measurement without the third-party cookie, with large publishers taking on more worry than their smaller counterparts. | | |
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| | | | | By identifying what differentiated the company, Penske Media Corporation noted its contextual strengths and built in-depth segmentation to help its advertisers better understand and activate audiences. | | |
howdy! | | | | | U.S.-based sports publishers are focusing on evergreen content and morning recaps to deal with the unique challenge of covering the FIFA Women’s World Cup this year: a 12 to 16-hour time difference. | | |
howdy! | | | | | Google also plans to update ad privacy controls to replace the controls the current trial version, which should be done by mid-August. | | |
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