Despite the growth in alternative formats, pills aren't going anywhere. Here are some pro tips for pill producers from the 2023 Delivery Format Report.
Pills are nearly impossible to innovate in the eyes of a consumer. You can't enhance the user experience of popping a pill, but you can communicate it's benefits in different ways. Economy, efficiency, and ease of use are where pills shine.
People want personalized products. Like a tailored suit, consumers want goods that feel like they were made for them. You see it in custom shampoo, engraved watches, and now, personalized pill packs.
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