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Playing Catch-Up It's hard to imagine any category other than vitamins being the most successful category. In 2017, the herbs and botanicals market was 60.6% the size of vitamins. In 2025, NBJ forecasts the herbs and botanicals market to be 79.9% of vitamins. Find out where this growth is happening in the 2022 Supplement Business Report.

Multis Dominate

In 2017, multivitamins were an estimated 45.1% of vitamin sales. In 2025, NBJ forecasts growth for this $3 billion multivitamin market. Where is this growth coming from and why? Get the details in the NBJ Supplement Business Report.

Tell Me More!

What's Included? The 2022 Supplement Business Report is the most extensive NBJ report of the year. Interested in knowing what's included before purchasing? View the Table of Contents for a list of every chart, article, and company profile from this report.

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