In a country like India, where the investments in gold and land are still considered the best options, the wealth & personal finance management ecosystem is gradually evolving. This evolution is partly because of the availability of more diverse investment options in the equity market and also due to the changing investment habits of the Gen Y and Gen Z cohort of consumers. With rapid innovation, people are now able to invest their savings online through apps driven by artificial intelligence and advanced algorithms. As these younger consumers gravitate towards the best user experience, best value for money, and intuitive financial tools that help them reach their goals, several FinTech players are seizing the opportunity.
