With AI-generated text and imagery more accessible than ever, fears about a new wave of spammy content appear to be coming to pass. What will the impact be on trust in search results? We asked the experts.
Mark Arnold says the fundamentals of customer engagement haven’t changed since the time of direct marketing, but that some marketers are lost in tech and data and “start building journeys and communications programs without a sense of purpose.”
Take part in this 10-minutes survey from Econsultancy in partnership with Marketing Week, and share your perspective on the technologies, behaviours and priorities that will shape your industry.
Retail media can help brands reach in-market customers near the point of sale. This guide looks in-depth at the retail media opportunity, with best practice advice on strategy, campaign execution and measurement.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
