Hi there,

This year has changed us. That much is clear in a new report from Snapchat that analyzed how its users felt about relationships and how those dynamics changed in this unprecedented year.

Perhaps not very surprisingly, most users said their leading cause of stress was Covid-19 followed by finances, then career/work pressures.

In terms of friendship dynamics, many said these factors contributed to feeling a lack of socialization and falling behind on their education. Overall, 79% said they had lost touch with a close friend.

Read the full story. 

Here's what else we're covering:

• Criteo Q3 revenues dip to $470 million but tie-up with The Trade Desk tops ongoing recovery plan.
• Kochava, a mobile attribution company, wants to win over media owners with an omnichannel measurement and attribution tool.
• Chipotle customers can analyze their meals’ sustainability.
• Pinterest reported that it had big gains in Q3 thanks to shifting ad spend from Facebook.

Stat of the Day: A total of 35,000 agency jobs will be cut this year in the U.S.

Need a break? Play-Doh for adults is a thing now.

Please send news tips to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same.

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But tie-up with The Trade Desk tops ongoing recovery plan.

In the sports realm there are many winners—athletes, teams, leagues, media, and of course, brand marketers. This year, however, has tested the mettle of all sports pros. 

Join Tim Ellis, EVP and Chief Marketing Officer of the NFL, Heidi Browning, Senior EVP and Chief Marketing Officer of the NHL, Kate Jhaveri, EVP and Chief Marketing Officer of the NBA, Shiz Suzuki, AVP, Sponsorships and Experiential Marketing at AT&T, Barbara McHugh, SVP of Marketing for the MLB, Johanna Faries, Commissioner of Call of Duty Esports at Activision Blizzard, and many more for the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. They'll share how they successfully navigated a year of upsets and transformation, what's in store for the coming year and insights in four themes: The Fan Experience, The Brand Experience, Sports for Social Good and The Future of Sports. 

Register now and join the movement. 

The ad industry's audience measurement challenges span multiple types of media.

A Twitter component generates sharable text memes from the results.

Tim Hortons will become the first brand to tap the new option on Halloween.

Four items will be available for delivery through Nov. 22.

The company is rumored to be prepping an IPO.

The platform saw a 58% increase in year-over-year revenue.