One of the best ways to connect with the people that make your nonprofit a success is to understand what drives their passion and when they are most receptive to your messages.

The latest Chronicle of Philanthropy case study, Audience Personas for Nonprofits, describes how the Make-A-Wish Foundation developed a new way of telling stories, with a focus on connecting with the donors, volunteers and medical professionals who help make their work possible.

By better understanding their audience, Make-A-Wish expanded their donor and volunteer base, and streamlined their messaging across 62 chapters.