Project Rationale or Project Justification is the story of the situation in your project area. You explain to your donors what the problem is, its causes and effects and why it is essential to implement a project to address it.
However, writing this story can be a competitive process. You need to carefully craft your words, research your facts, provide reliable references and use emotional narratives to draw the attention of the donors. The more efforts you put in to justify the implementation of the project, the easier it is for the donors to fund it.
Our latest training video on "How to write a Proper and Powerful Project Rationale in your Grant Proposal" will guide you to understand how to write this critical part of the proposal with the right mix of facts and emotions to influence donors and help you get your grant proposal selected for funding.
