I recently wrote three articles about the composability revolution (start here). Composability, especially in the context of the CDP space, is a big topic of conversation these days. And here comes MessageGears (a composable customer data and activation platform) telling us composability is not the future but actually the present.
Well, yes, maybe — for the enterprise. Small to medium businesses, aware that their marketing should be data-driven, are trying to get a handle on relevant customer data using far more modest solutions. Many are still wondering about investing in a traditional CDP; few are investing in cloud data warehouses. This is one to watch, though, as sophisticated and expensive technologies do have a habit of making their way downstream. Look at AI.
Kim Davis
Editor at Large
