Ask anyone who works with direct-to-consumer brands about the Facebook boycott and you’ll likely hear about how DTCs are being put in a difficult position. Dependent on Facebook and Instagram ads to drive site traffic which in turn drives revenue, DTCs are unable to participate in the boycott the same way that Unilever and Coca-Cola can, even as their values align with it. “The main thing smaller brands seem concerned about is will [there be] any kind of backlash against advertisers continuing to run on the platform,” said a buyer. Read more below. Other things to know about - Tomorrow: Learn how to build a TikTok content strategy, including what content takes off and what to know about the platform’s audience on this week’s Digiday+ Talk with Soyoung Kang, CMO of EOS. Digiday+ members can register for this exclusive discussion here.
- Advertisers’ survey: What’s holding back your ad performance? From improving viewability to mastering new channels like CTV, ad buyers face a host of challenges when it comes to optimizing performance. We want to know: Which buying tactics are working, what would you like to change, and what are your biggest overall roadblocks to performance success? Sponsored by Sharethrough.
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| DIGIDAY+ MEMBER EXCLUSIVE | | | | The Facebook boycott is part of a larger cultural shift towards a more “values-based consumerism.” | | |
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howdy! | Content & Commerce | | | | Due to limitations from social platforms blocking sexual content from retailers in paid post, publishers are capitalizing on the increase in sex toy sales. | | |
| Sponsored by LiveRamp | | | | To retain an influx of pandemic-era customers, brands are using customer data to unlock hidden behavioral connections and overlaps between completely different types of subscription services. | | |
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howdy! | The GDPR Impact | | | | In November, California residents will vote on the state’s second privacy law, which is basically the CCPA 2.0 | | |
| Sponsored by GeoEdge | | | | Brands are cutting ad spend and challenged advertisers can’t fill the demand created by locked down consumers — even as they access more content than ever. While there’s no quick fix, these four common themes will help publishers adapt to a changing ecosystem. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Digiday’s newest research asked respondents about the future of work and how their productivity levels, stress and lives had changed since they’d been working from home. | | |
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| Sponsored by Zeotap | | | | Marketers are turning to the promise of universal IDs — a shared, persistent identifier to trace users across supply chains, link customer identities and unify siloed assets without the clunkiness of cookies or the risks of operating system IDs. | | |
howdy! | WTF Programmatic | | | | The plan for the new entity is to offer an “omnichannel” SSP at a lower cost than rivals, profitably. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment. | | |
| | | | | Bloomberg Media Group CEO Justin Smith doesn't see the advertising business collapsing due to the pandemic. "We've historically been an advertising-led business media company," Smith said at the Digiday Publishing Summit. But his outlook for future revenue lies in subscriptions and live events. |
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