Good morning, Marketer, do you know where your customers are right now?
Laptop, smartphone, smart TV, in store or OOH? Wherever they are, you need to be there too. And you need to know about why they are there and if they’re buying or just thinking about buying from you. This is what customer journey orchestration (CJO) solutions are made for.
Artificial intelligence is having a big impact on CJO, as Greg Kihlstrom points out in his article. He explains why AI is the key to the personalization you have to do at scale. And, if you need a little refresher on CJO before diving into Greg’s article, we’ve got that, too.
Constantine von Hoffman,
Managing Editor
