Today, consumers are increasingly scrutinizing their individual health requirements and whether their diets fulfill their nutrient needs. In a recent study, 54% of Americans said they aim to adopt healthier eating habits, with 38% prioritizing diet and nutrition over weight loss, according to the International Food Information Council Food and Health Survey Report 2022.

The challenge? Many crucial minerals and micronutrients vital for people’s health are lacking in today’s diets. Since these essential minerals and micronutrients aren't naturally produced by the body, supplementation becomes imperative when food and water sources aren’t doing the trick.

Did you know our pets also have similar mineral requirements?

Take a dive into this interactive infographic to learn more!