| LJ to Honor One Library Staffer or Team With Its 6th Annual Marketer of the Year Award The award, sponsored by Library Ideas, comes with a $2,000 cash prize and a feature in LJ's October 2021 issue. The award recognizes the importance of innovative approaches to marketing of library services, the role of marketing in building library engagement, and the value of quality marketing collateral to help build a vibrant sense of the library and define its relevance in the community. Collateral should reflect the diversity of the community and staff in imagery and reflect cultural competency in its language and message. - The award places a special emphasis on an individual (or team) working for a library who has instituted or reinvigorated a marketing strategy in the past two years that has:
- had measurable impact on some aspect of the library’s use,
- created a new understanding of the community served via market research, improved the prominence of the library in community, and/or driven the marketing around a successful funding initiative that enables the library to reach a sector of the population previously not served, particularly among marginalized groups, or secures deeper sustainability.
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