| Luck Is Not a Strategy Success in business is often attributed to a combination of skill, strategy, and timing. However, there is an uncomfortable question that every founder and CEO must ask at some point: Are we successful because we are truly good at what we do, or have we simply been lucky? The answer lies in what you do with luck. Every company encounters moments of fortune—both good and bad. But as Jim Collins outlines in Great by Choice, what separates truly great leaders from the rest is their Return on Luck (ROL)—their ability to maximize lucky breaks and mitigate unlucky circumstances. Luck, by itself, is never a strategy. But how you respond to it is |
