Good morning, Marketer, what do your travel plans look like?

As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is certainly creating uncertainty for event organizers. In fact, this week the World Trade Organization cancelled its planned Geneva summit and more cancellations are likely to follow.

Through our Events Participation Index, we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community. Once again, we’d love your input.

How are you feeling about attending in-person events in 2022? Please click here to take our new survey.

Henry Powderly,
VP, Content

Lost SEO traffic in 2021? Here are 3 potential reasons why

Throughout the past year, Google has been more aggressive, rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic and ranking loss for webmasters.

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022.

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Webinar Tomorrow: Master the Art of Saying "No" With These Six Steps

How do you prioritize resources when everything is a priority? Urgent requests make it hard to prioritize the most strategic jobs. But when you standardize and centralize the entire process, you can make data-driven resource decisions and ensure the most strategic work gets done first. In this webinar, join Adobe Workfront as they share six proven methods to handle the onslaught of marketing requests, prioritize the most important work, and increase your value to make 2022 your best year yet.

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More and more, the key to solving critical marketing and marketing ops challenges is marketing technology. But with 7,000+ solutions on the market, finding the right one for your needs can be overwhelming. MarTech makes it easy. Discover dozens of time-saving, profit-boosting solutions and the actionable tactics to effectively leverage them… all in one place, all without leaving your desk, and all for free.

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Shorts

What we’re reading. AR and VR, autonomous vehicles, cryptocurrencies, even the metaverse. “To be successful, each of these new technologies will likely need to find the edge between innovation and familiarity,” says Roku’s Vice President of Ad Marketing, Dan Robbins, in Forbes.

Each of these technologies are also likely marketing channels or intersections with customer experience. Marketers, then, should be thinking about how this emerging technology can be made innovative and familiar — to consumers, certainly. But also to business partners at brands, publishers, agencies and elsewhere in the marketing universe.

But marketing leaders already know about new tech challenges from implementing new technology internally within their own organization! 

Quote of the day. “While there are lingering concerns over inbound supply chain bottlenecks, retailers have scaled their last mile delivery capabilities to ensure orders are efficiently fulfilled in time for holiday festivities this season.” Rob Garf, Vice President and General Manager of Retail, Salesforce