Good morning, Marketer. Fasten your seatbelts, it’s going to be a bumpy ride.
Here’s a fascinating, if depressing, topic: The impact of inflation on martech. One possibility is martech and the people who understand it become more important. In a down economy you want to spend as little as possible to maintain or increase sales. In other words, doing more with less. Automating and focusing marketing is the essence of that. Will companies rein in spending on new solutions or will they see marketing as key to revenue and look for new ways to increase its effectiveness?
It’s been 50 years since inflation was a problem for the U.S. economy. Then Fed Chair Paul Volcker raised interest rates to 20% to fight it. That caused a recession and is the reason inflation hasn’t been a problem for half a century. A lot has changed since (to put it mildly). The solution to inflation is the same, though. Interest rates are going to go up and money is going to get tighter. How is marketing going to respond?
Constantine von Hoffman,
Managing Editor
