Good morning, Marketer, may your machines always be learning!
Can’t really say that ABM platforms are the shiny new thing when they’ve been around for so long. However, they are definite attention-getters if you don’t have one. It’s easy to see why: better alignment with sales, better marketing ROI, shorter sales cycles, better returns and more. Why wouldn’t you want one?
Well, price is a big reason. They are understandably expensive things. So as much as you might want what it can do, you really have to be certain it’s right for your company. How? Fortunately our own Pamela Parker is here with a guide to figuring that out.
Constantine von Hoffman,
Managing Editor
