Google Analytics 4 (GA4)

Are you ready for Google Analytics 4? Have your say in our poll

GA4 is dividing marketers with many feeling reluctant to make the mandatory switch from Universal Analytics — now it's time to have your say.

Marketing analytics

15 low-cost alternatives to GA4

GA4 isn't the only sophisticated and inexpensive web analytics tool on the market. Here are 15 others you might want to consider.

Marketing artificial intelligence (AI)

Artificial intelligence + human intelligence = success

Or is it artificial intelligence minus human intelligence = failure?

Advertising

Create successful digital advertising campaigns with this essential checklist

This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign.

Marketing artificial intelligence (AI)

Mitigating the risks of generative AI by putting a human in the loop

Making sure generative AI doesn't go "evil" on you requires putting a human in the loop. But there are going to be a lot of loops.

Google Analytics 4 (GA4)

Redefine success: Getting started with Google Analytics 4

GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.

Performance marketing

Marketing Attribution 101

Make sure your marketing activities are delivering maximum return on investment.

Marketing management

7 ways to get to know your audience better

Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.

Online training

Actionable tactics. Expert-led training. Invaluable Q&A.

Attend your choice of two-day, expert-led SMX Master Class to dive deep into generative AI, GA4, and more. Best rates expire Saturday, July 15!

Choose your Master Class

From Search Engine Land

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