Data management

Are you ready for zero-party data?

Tim Ringel

In an era when consumers are increasingly demanding transparency and control over their info, brands need to get creative as the use of cookies continues to diminish while the need for deep consumer insights remains necessary.

Brand awareness

“Should’ve gone” to “I don’t go”: Specsavers' twist on its famous tagline

Benjamin Broomfield

“Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. But ultimately, it goes on to reveal the joke and like all Specsavers adverts, should leave you with a warm feeling.” Read more

Marketing

Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Benjamin Broomfield

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now

Advertising & Promotion

The 3M levers advertisers can use to trigger positive behavior change

Mark DiMassimo

The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read more

Case Study

How Pandora’s out-of-home 3D billboard celebrated Black Music Month

Benjamin Broomfield

"It can be hard to quantify the true reach of an out-of-home activation like this. But we do know anamorphic 3d billboards that are blurring the line between physical and digital media and content is shifting the needle from advertising to immersive entertainment.” Read more

Marketing

Raja Rajamannar, Mastercard: Multisensory marketing and preparing for the fifth marketing paradigm

Benjamin Broomfield

The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now

Strategy

Sports sponsorship: Vista and Liverpool FC's match-winning model

Benjamin Broomfield

Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers through this one-of-a-kind sports sponsorship. Download now

ROI Marketing

Viral is vanity: The biggest pitfalls damaging your social media ROI

Benjamin Broomfield

“The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now

AI

Empower Agents to Consistently Deliver

Amy Wright

Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conversations with the trifecta of voice AI, computer vision, and tonal emotion. Enhance the agent experience and drive results like:

• Reduced agent onboarding time
• Increased upsell and cross-sell opportunities
• Increased agent performance and productivity
• Minimized costly errors
• Reduced repeat calls
• Consistently exceptional customer service

Third-party cookie

The Third-Party Data Deprecation Playbook

Shyam Lakhani

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now. Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:

• The four tools you need in your third-party data deprecation playbook
• How a customer data platform (CDP) enables you to execute on the playbook
• What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now

Analytics

Future of Marketing: Why Personalization Matters

Rucha Kadam

Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now