Preview

Digital Marketing in the Travel Industry

“Digital Marketing in the Travel Industry” shares detailed and innovative techniques on how suppliers can reach travel agents and how travel agents can reach consumers using all aspects of digital marketing media. By reading this book you will understand how to:

Use Digital Printing and Publishing for Success
Create a Dynamic Travel Website that Converts into Sales and Profits
Utilize Travel Content Marketing to Expand your Business
Turn your Social Media Presence into a New Client Vortex
Create Social Media Viral Marketing Tools like Memes, Infographics, Cartoons, Comics and News-jacking
Make Email Marketing Campaigns Highly Effective for Maximum Results
Discover How SEO and SEM can Grow your Business
Unlock the Secrets on How to Create a Successful Banner Advertising Campaign
Turn your Smart Phone into a Video Marketing Powerhouse
User Friendly Affiliate Marketing Techniques to Build your Business
Discover how to use Influencer Marketing to Grow your Brand
And Lots, Lots More!

About the Authors

The Ogg Family has a cumulative tenure in the travel industry of 100+ years. Most recently they have been on the cutting edge of digital marketing publishing a captivating interactive digital trade publication for travel professionals. They operate an engaging travel professional community with over 15,000 members keeping agents abreast of timely news and industry trends. Using interactive email marketing, hosting educational webinars and sharing digital marketing messaging are just a few of the compelling trends they share with travel professionals and travel suppliers. The Ogg Family delivers their invaluable insights, leading-edge techniques and trusted expertise to help you enjoy high yielding success in the travel industry Digital Marketing world.