Gen Z will become the single largest consumer group on the planet sooner than we think. Trend forecasters at WGSN examine how brands can create authentic, lifelong connections with a split generation that defies stereotypes and makes its own rules.

Meet Gen We and Gen Me - the two Gen Z micro-segments that eat, shop and consume content differently. Hear everything you need to understand about this next cohort of shoppers to better connect with them along the evolving path to purchase.

Andrea Bell
Head of Mindset, Strategic Insights
and Executive Editor, Americas
WGSN

Renowned trend spotter, global forecaster and Head of WGSN Insight Andrea Bell, shares the top drivers and sentiments that will shape retail in the upcoming years as she unveils key insights from the latest consumer trend report - "The Future Consumer: How will people shop differently and what will they expect from brands in 2021?"

Ishan Ghosh
Partner, CEO
Barrett and Welsh

With the cultural mosaic of Canadian consumers becoming more complex, it's challenging to know whether your existing advertising is really winning this market. Dive into the ROI of a multicultural shopper marketing campaign with Barrett and Welsh's CEO Ishan Ghosh and find out if your brand should be investing in distinct markets.