Good morning, Marketer, and how digital is your life really?

Phrases like “digital transformation, “digital marketing” and “digital environment” trip easily off the tongue. I have heard from many martech vendors that digital transformation has already happened (although, yes, it’s an ongoing journey), something recently affirmed by Scott Brinker.

Swimming against this easy stream, however, I saw data earlier this year suggesting B2B go-to-market processes depended heavily on manual rather than automated systems. Was that an outlier? Well, our own 2022 MarTech Career and Salary Survey, just released, reflects heavy use of spreadsheets.

That’s why we invite all of you to take our simple, one question poll. How important are spreadsheets to you in 2022?

Kim Davis
Editorial Director

Are you still using spreadsheets to manage your work? Take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life?

Email: An early check in before the holiday madness begins

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Old Navy to drop NFTs in July 4th promo update

The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.

Webinar: Grow Revenue Streams Through Web Accessibility & Compliance

Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

ActionIQ rebrands and launches CX Hub

AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.

Deep changes in the CDP space

With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?

The benefits of using digital asset management platforms

Digital asset management can play a vital role in your marketing organization, unifying onlineand offline marketing channels and leading to more efficient marketing resource allocation.

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.

Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

Free Download

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