The 2024 Trends & Innovations Report covers the top 41 trends influencing the health and wellness industry today. Breaking down NEXT's customer survey data by generation tells an interesting story about key differences and surprising similarities. For instance, all generations are concerned with brain health these data, not just the older generations. How is this trend reflected with gut or heart health?
NEXT developed these Consumer Snapshots in order to offer businesses of any size the ability to access strategic, actionable information on different types of natural and organic products consumers. See the full list of available snapshots here.
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