Hi John,

Four out of 10 B2B marketers say that if budget were no object, they’d allocate more than half their marketing spend to brand initiatives, according to new EMARKETER research.

We recently surveyed 110 enterprise B2B executives to get their take on balancing short-term performance with long-term brand building. Explore what they said in our new research report,“B2B Marketing Makes Room for Brand in Budgets and Strategies.”

You'll learn:

• The top barrier to increasing brand investment (Three letter hint: ROI)
• Why marketers expect greater pressure to demonstrate impact
• What drive channel allocation decisions

Sincerely,
Arielle Feger
Senior Analyst, Media Content
EMARKETER

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