Modern cannabis entrepreneurs have a clear need for a reliable and valid set of measurements that truly reflect production. That’s why David Kessler, Agrify’s chief scientific officer, developed a new, comprehensive key performance indicator (KPI) for the modern wholesale cultivator—no matter the facility, technology, or indoor cultivation approach (whether vertical or traditional). It captures key indicators of modern cultivation, including differences in lighting wattage, lighting efficiency, canopy allocation, and operating expenses.

The result is a singular, precise picture: grams per square foot of canopy, produced per day, at $X cost per gram.

Using outdated KPIs to measure success is just one of four common pitfalls in a cultivation business plan that the team at Agrify provides highly effective, powerful solutions to in this month’s special report.