Hey ,
 
Today is February 16th, which means we’re already 47 days into 2022
 
(Crazy, right!?)
 
It’s also right around the time a lot of people falter on their big goals for the year.
 
According to U.S. News & World Report…
 
… About 80% of people let off the gas on their “New Year’s resolutions” by the second week of February.
 
Now, there can be all kinds of reasons for this…
 
Life can get hectic and it's normal to stumble.

But the point is, YOU do not have to be part of that 80% majority…
 
There’s no reason to let go of your dreams.
 
As crazy as the last couple years have been, I expect things will continue to be just as strange.
 
But no matter what happens with COVID or the economy or rising global tensions... 
 
You still have the power to control your decisions each day... 
 
...And do whatever it takes to become stronger, better, more disciplined, and more profitable than ever in 2022. 
 
So with that... 
 
Here are 5 ways to give yourself a massive boost and achieve all your biggest goals this year. 
 
1. Adopt a Growth Mindset 
 
First and most importantly... 
 
No matter how bad things seem right now
 
...You must never forget that "Things can get better, and I have the power to make them so". 
 
The challenges of the last 2 years aren't an excuse to give up or get complacent. 
 
But rather a call to action... to rise up and grow into those challenges instead of being conquered by them. 
 
Whatever problems you're experiencing in your life and business right now... 
 
Trust that you can find the solution if you keep growing, improving, and seeking solutions. 
 
Remember... 
 
Every skill, talent, and ability that you need to create your perfect life can be learned. 
 
It might be easier or harder for you than it is for others. 
 
But you can still do it. 
 
And if you'll commit to doing everything in your power to develop the skills you need to thrive in this new world... 
 
...You can build an empire and establish a lasting legacy no matter what happens in the future. 
 
2. Commit to Constant Innovation 
 
Last year... 
 
My team and I challenged and transformed almost every aspect of our business. 
 
From going all in on paid traffic and digging in on YouTube advertising…
 
To expanding our team so we can grow even faster... 
 
To developing new products, reinventing old ones, and upgrading the copy on our core offers...
 
And this year we’ll be making even more changes and upgrades.
 
Because we've become obsessed with innovation. 
 
And you need to do the same. 
 
​What got you HERE. Won't get you THERE.
 
The strategies and tactics that allowed you to thrive in 2021 must be challenged and changed for you to thrive in 2022 and beyond. 
 
And if you haven't taken the time to audit your business from top to bottom... 
 
Getting crystal clear on what's working, what isn't, and what must be changed for you to succeed… 
 
You're going to get left behind. 
 
Keep innovating. Keep challenging your paradigms. And keep finding new ways to solve old problems. 
 
It's the only way forward. 
 
3. Go All In on YOUR Vision 
 
After 20 years as a coach and entrepreneur... 
 
I've realized that what motivates individuals and teams to achieve exceptional results is NOT money or "stuff". 
 
...It's a clear and compelling vision that is BIGGER than themselves. 
 
That's why I open all of our team meetings with client success stories... 
 
To highlight the vision of the company and show my team the tangible impact their work is having on other people's lives. 
 
It's the WHY behind what we do that matters most. 
 
As Nietzsche said... 
 
"He who has a why to live can bear almost any how" 
 
The strategies and tactics you deploy matter... 
 
...But what matters more than what you do or how you do it is your WHY. 
 
So I want you to check in with yourself right now and ask... 
 
"Am I clear on my WHY?" 
 
Do you have a clear vision that you share with your team and customers? 
 
Do you have a reason to succeed that goes beyond making more money or accumulating more "stuff"? 
 
Do you have a burning and inspiring why that's SO powerful, you'd give anything to achieve it? 
 
Because the VISION behind your business is what will ultimately determine whether you succeed or fail. 
 
4. Recruit and Retain Top Talent 
 
I don't care how smart, successful, or talented you are... 
 
You cannot build an empire by yourself. 
 
And if your business is struggling... 
 
You need to set your ego aside and figure out WHO can help you solve your problems. 
 
Do you need a new copywriter? A coach? A media buying expert? An assistant? 
 
Remember... 
 
Leadership is always the problem and it's always the solution. 
 
If you aren't recruiting and retaining top talent… failure is all but guaranteed. 
 
5. Remember: Resilience and Persistence Conquer All 
 
Finally... 
 
Remember that it's called the Entrepreneurial Roller Coaster for a reason. 
 
There are going to be ups. 
 
And there are going to be downs. 
 
Even "better"...
 
This doesn't change when you become more successful. 
 
If anything... the lows only become deeper (but the highs become higher). 
 
And no matter how much success you achieve... 
 
...You'll still find yourself facedown in the proverbial ditch time and time again. 
 
But remember... 
 
You signed up for this! 
 
As Jesse Itzler says, "It is your PRIVILEGE to solve big problems in your life and business, not a chore." 
 
And no matter how hard things get... 
 
Never forget how far you've come or how much you have to be grateful for. 
 
The journey won't be easy. 
 
But if you just keep going... 
 
Showing up day after day, every day, no matter what... 
 
...Eventually you will succeed. 
 
Success Loves Speed, 
 
Craig