Canada’s biggest annual forum for shopper marketers is two weeks away! From innovative case studies to keynotes with Canada’s top retail experts, don't miss the latest research, trends and ideas in shopper marketing and consumer behaviour.
Sean Claessen EVP, strategy and innovation Bond Brand Loyalty
The changing face of loyalty: Key findings from Bond's The Loyalty Report 2018 Emerging technology, advancing analytics and smarter programs are creating new ways to engage shoppers along the path to purchase. It’s time to adopt a new outlook on loyalty. Using key findings from the Loyalty Report 2018, Sean Claessen will dive into rethinking #retailoyalty and share new models that deliver results.
Getting the most bang for your digital buck in-store From a Facebook-operated gift-grab machine to endless iPhone marathon to discounts based on body heat, Sports Expert has seamlessly blended the in-store and online experience to create activations that get people talking…and shopping. Hear how the sports retailer brought its brand purpose to life digitally and IRL.
Regaining parent's trust in store (and beyond) Consumer loyalty is on the decline, and more than ever, parents are turning to companies they trust when filling their shopping carts. How do brands win on the trust front? Sharon Vinderine will present new research on what motivates parents, how that influences the growth of private labels and what traditional brands can do about it all.
