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Arena Flowers on building an operating platform for the new realities of ecommerce

CEO John Hackett discusses pandemic growth, building a platform that can cope with 150,000 personalised orders in 12 hours on Mother’s Day, the acquisition of D2C brand Patch Plants, and current challenges in ecommerce.
 
Four simple examples of personalisation at key stages of the customer journey

Throughout the customer journey, from awareness to conversion and loyalty, opportunities exist to deliver the right message at the right time and in the right channel to help move someone further down the funnel.
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ben carter, cmo, carwow
Econsultancy Live April 2023
Join us on 27th April at King's Place, London to listen to keynote speeches from CMOs and Heads of Digital, meet your peers at our roundtable sessions or get inspired by our masterclasses.
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Featured Reports
 ‌  Social Quarterly: Q1 2023

The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.
 ‌ Digital Shift: Q1 2023

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
 
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
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