Sometimes, those unexpected moments in life, the amazing, unplanned things that unfold in front of you, are the ones worth remembering. That's the vibe Heineken is going for in its latest spot, "New Friends." The ad is the first in the new U.S.-centric "Cheers to the Unexpected" campaign that encourages Heineken drinkers to live in...
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June 14, 2018
Brand Marketing Daily
The top trends and topics for marketers
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Arriving at the Wrong Party Turns Into a Delightful Surprise in This New Heineken Spot
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