While we're all sequestered in our homes, we're all facing the potential for lost or wasted time. So let's ask ourselves: How can we use this time to get better? How can we be of service and use? I know, without a doubt that great art is being created around the world at this very moment. Perhaps by you! Our entire team is focused 100% on whatever we can do to help you market and sell more art. With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before. The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.
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What's the first thing you do when you sit down at your computer?
Probablycheck your email.
Then what? I'm guessing you check Facebook or Twitter. Then you probably check your email again for good measure. And hey, better check Facebook one more time. Maybe a few niche sites. Artists might checkInstagram. [1]
What about on the weekend? Or when you're on vacation? Better check your emailjust in case.
Most of us do this. We'readdicted.
Changing gears: Do you ever pull up Google, and, just for fun, start typing random search queries? [2] Have you ever broken away while on vacation and thought I better run one more search "just in case."
Of course not.
What channels do you want to put your art marketing time, money and efforts into?
You've got two types of channels - one that most people are addicted to and check obsessively, and another non-addictive one.
Put the bulk of your marketing effort to be in those addictive streams we're all obsessively checking.
Feed their addiction. Rock on.
Until next time, please remember that Fortune Favors the Bold Brush.
