FineArtViews - The AMP Newsletter


Carol Nelson just sold another art piece with FASO!

Image 4256139

Headlines, 12016 by Carol Nelson

Mixed Media on Canvas | 30 x 24


FASO artists & creators have sold over $872,897 worth of art via ecommerce on their websites over the last 90 days.


Try FASO Free for 30 Days & Get

Everything You Need to Sell Your Art Online.


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Hi There,


FASO members love the ease of selling their art online with our built-in ecommerce functionality.


If you aren't currently selling online (and want to) please do these two things today:


1. Sign-up for a free-trial FASO account


2. After you sign up, follow the steps to create your customized FASO website (don't forget to Enable commerce on your FASO Website)


Enjoy,

Clint Watson




In today's article, I'll dive into another important art myth and the truth behind it. Click here to catch up on Myths 1 - 8 now.


Original Tweet

Original Tweet


By the way, I shared all of these art marketing myths and their truths on Twitter first! For my latest thoughts on art marketing, posted daily please follow me there.



Myth #9: Write product descriptions of your art for your target audience.


The Truth: Write what inspired you to create the piece or the story of what's depicted in the piece.


Product descriptions are generally written on an ecommerce site from the perspective of the buyer. Companies will ask, "What's the best way to describe this shoe that will appeal to the most buyers (and rank highly in the search engines)"?


A simple Google search will result in a whole slew of ways to write a great product description to sell your products. This advice will almost always start off with defining your target audience and understanding the buyer persona.


In fact, if you remember Art Marketing Myth #1 where I discussed defining your ideal customer, these companies can spend upwards of hundreds of thousands of dollars to define their target consumer and post product descriptions that are specific to these defined customers.


And aside from focusing on your ideal customer, other marketers will tell you to write product descriptions that focus on the product benefits, using keywords to optimize for search engines and using specific language that prompts an increase in product sales.


These tactics may be effective for large scale companies selling mass products but they won't work when it comes to creating descriptions to sell your artwork.

The most important aspect of your product description is for potential buyers to know what inspired you to create a piece of work.


The truth is that you're not just selling a simple product. You're selling a piece of your unique artwork that you created. There's a story behind what inspired you to create each piece. And every piece of art has a story too.


Use your story and the inspiration behind your art to really connect with your audience because at the end of the day, that's what is going to sell your art.


There are three key questions that you need to make sure that you answer about your artwork. Think of these as interview questions that a reporter would ask you to get to a deeper understanding of you and your artwork:


  • Where did you get the inspiration for this piece? Inspiration can come from a variety of sources, from unique experiences to everyday occurrences. Where did yours come from?
  • How were you pushing your boundaries as an artist? Each of your artworks represents a step in your journey as an artist. Share how you were trying to grow in your craft when creating this piece.
  • How does this artwork make you feel? If you expect collectors to emotionally connect with your artwork (and you should, it's one of the keys to selling art), one powerful way of doing that is by sharing how this artwork makes you feel.


As you answer each of these questions make sure that you provide as much detail as possible to get your story across. For example, don't just say that you were inspired by this particular scenery everyday on your commute to your studio. Explain, for example, how the slant of light not only altered your perspective on color, but gave you an insight on how the interplay of light and shadow can affect our perceptions of colors and edges in surprisingly wonderful ways to achieve remarkable effects.


Until next time, remember Fortune Favors the Bold Brush.

Sincerely,


Image 4115186


Clint Watson

BoldBrush/FASO Founder & Art Fanatic



PS - Click here to sign up for your free FASO trial today. Try us free for 30 days and find out for yourself why 14,500 artists have entrusted FASO with their website.





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