Dear John,
More and more nonprofits are focusing on midlevel donors â those who give $1,000 to $25,000.
Investing in midlevel donors is important today, but also for tomorrow â as concerns rise about the dropping percentage of middle income and affluent Americans who no longer give anything at all.
To help you learn what other nonprofits are doing, we have put together a
special collection of articles that will show you the steps you can take to make a noticeable difference in your fundraising returns. In many cases, youâll find you donât need to spend more â you just need to work differently.
I hope youâll
download this collection today and let us know whatâs working for you â and whatâs not â so we can better help you and other readers bolster donations at a time when society is counting on you to do so much to improve the world.
Sincerely,
Stacy Palmer
Editor
The Chronicle of Philanthropy
1255 23rd Street, N.W., 7th Floor
Washington, D.C. 20037
