Good morning Marketer, what do you get when you combine AI with emojis?
…A more efficient way to manage your social content, for one thing. This is according to HelloWoofy, a new startup that’s aiming to bring the assistance of automation to social content creation for small businesses.
“Say you own a coffee shop,” explained HelloWoofy founder and CEO Arjun Rai, “and we want to talk about cappuccinos on a Wednesday and the coffees on a Friday, you can set a pattern and Woofy will take care of scheduling the posts and grab content from your library.” When you want to write a single post, says Rai, “that’s where the magic starts happening as it starts to give you copy as you type.”
The autosuggestion functionality gives users who might not know what to say, or are pressed for time, suggestions for text, emojis, images and hashtags, says Rai. The software analyzes emojis that are being used in real-time to surface trends and understand which ones perform well. There’s also the option to translate posts into one of several other languages automatically.
As it stands, there are endless social listening, scheduling, and management tools to fit every taste and need across the market. HelloWoofy is the latest to bring robust AI capabilities to social media content creation – and it likely won’t be the last. But for what it’s worth, the whole shebang costs $49 annually for a premium subscription. Not bad for a tool designed to give small businesses an extra boost with content – which is especially key as businesses reopen and resume marketing efforts.
Have a great Monday!
Taylor Peterson,
Deputy Editor
