When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers. Additional coverage: - The IAB Tech Lab's seller-defined audiences specification is effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data. This video breaks down the logistics -- and challenges -- of seller-defined audiences.
- At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year.
- One VC vet talks about hunting for tech startups with Martin Sorrell's backing. More in this Digiday+ Media Buying Briefing.
- Atlanta-based burger restaurant Krystal is looking to entertainment stars and pro athletes to maintain brand relevance and attract younger customers.
- When Queen Elizabeth II died last week, it was no surprise that there was a flurry of commemorative posts for the monarch. But just because marketers can cobble these tributes together so quickly doesn't necessarily mean they should.
- Members of Gannett's union held a protest against management's handling of the company, in light of recent layoffs.
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| | | | | When recession looms, barter booms. Nowhere is this truer (in marketing) at the moment than with influencers. | | |
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howdy! | | | | | The IAB Tech Lab’s seller-defined audiences specification is effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data. | | |
| | | | | Marketers are finding new viewers through free ad-supported TV, an audience often unreachable through linear advertising. | | |
| Advertisement |  | | |
howdy! | | | | | At a time when advertising across many sectors is slowing down, podcast and audio investments might remain strong in the next year. | | |
| | | | | Publishers, as the pandemic-spurred e-commerce spending growth slows, we want to know: How are you approaching affiliate marketing in 2022? | | |
howdy! | | | | | A rarity in the male-dominated VC world, Partalo believes that now that the media world has been optimized to the hilt, the content world is next up, given the ease of access to technology like AI. | | |
| Advertisement |  | | |
| | | | | Over 75% of consumers say brands play an important role in driving positive social change, according to a recent consumer survey. | | |
howdy! | | | | | Atlanta-based burger restaurant Krystal is looking to entertainment stars and pro athletes to maintain brand relevance and attract younger customers. | | |
howdy! | | | | | No matter how crazy things get, you can always count on one thing: marketers will find a way to shoehorn their brands into any situation. | | |
| | | | | Former “Face the Nation” host John Dickerson will anchor a nightly news show on CBS News Streaming Network. |
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