Publishers are relying on branded content revenue to diversify away from display ads, but among the many pain points is that the pitching process hasn't evolved to account for the demands of the ad format. For Digiday+ members: Google's decision to block advertisers from using its DoubleClick IDs to support their measurement and attribution in Europe, is creating headaches for advertisers. In our latest Confessions series, we spoke with a 20-year-old CEO of a small influencer agency who said his age benefits and inhibits him professionally. In today's Advertising Week brief, find out why brand purpose was such a big deal this year. And also which company wins our award for Weirdest Party Activation, or Biggest Blunder. Trusted experts from PepsiCo, HSBC, Uber and more are ready to share insights around what it means to be a brand marketer at the Digiday Brand Summit Europe, happening from Nov. 27-29 in Monte Carlo. Take a minute to see if you qualify for a complimentary VIP pass to join leaders at Spotify, Nike, Burberry and other confirmed attendees. |
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| Lucia Moses The pitching process that was made for the traditional display ad hasn't evolved to account for the demands of branded content, publishers and agencies say. |
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| Seb Joseph "We're having to think about how we rebuild our attribution models without that DoubleClick data, and instead look at proxies and estimations.” |
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| Sponsored Content GeoEdge It turns out that while shedding ad units is painful, the long-term benefits of prioritizing user experience elevate the editorial output as well as the bottom line. Get the guide. Sponsored by GeoEdge. |
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| Ilyse Liffreing Ageism can cut both ways. In this anonymous Confession, a young CEO of an influencer agency said he feels that people question his ability to lead. |
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| Max Willens Find out why brand purpose was such a big deal this year. And also which company wins our award for Weirdest Party Activation, or Biggest Blunder. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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Shortlist Announcement:
October 9, 2018 |
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Winners Announcement:
October 16, 2018 |
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ALL EVENTS |
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