"Companies that have a vested interest in controlling the consumer experience should not be setting industry policy." Google's and Apple's plans to clamp down on ads are worrying publishers.
Domain spoofing is not a new problem in programmatic advertising. But with marketers increasingly focused on fraud and brand safety, the issue has received a lot of attention lately.
Amazon has grand advertising ambitions. But concerns remain as buyers and brands both start to see the company as a potentially dominant player.
Local publisher Charlotte Agenda has become profitable since it launched two years ago by focusing on lifestyle coverage, diversifying its revenue sources and building deep relationships with local advertisers.
Last month, the Interactive Advertising Bureau introduced ads.txt, an initiative to help ad buyers avoid illegitimate sellers. We explain the tool and why it matters.
Got the best employees in media or marketing? Then enter the Digiday WorkLife Awards by Friday's regular deadline -- and save on entry fees.
Ad networks range from great to shady and the hard reality is that not one is untouched by fraud. In fact, average fraud across all ad networks is over 15%. Get the guide. Sponsored by Tune.
