How The Washington Post is training video polymaths, The 5 story lines that will dominate the Cannes Lions, Bleacher Report gets people to spend 5 minutes on its app each day, My Email Subject
| Publishers are grappling with how to make sure audience development -- now key to how they scale and make money -- serves all sides of the business, whose interests often conflict. "The talent that we needed just wasn't out there": After having trouble finding video creators with diverse expertise, The Washington Post started cross-training its video team across all storytelling platforms and video formats it uses. Cannes Lions starts next week. Here are the storylines, including Donald Trump and brand safety, that will dominate conversations at the festival. On average, Bleacher Report users spent 151 minutes per month in its app this past year, the highest among major sports publishers. Here's a look at the improvements it made to achieve this. Welcome to the era of the woke CMO, as marketers are weighing in on hot-button topics -- and bringing their ad spending decisions to bear. We have a team heading to Cannes to spend the week covering all the happenings at the Cannes Lions -- and what the scuttlebutt is. Get our Digiday Daily Cannes Briefing, sent each morning, Riviera time. Our biggest awards program of the year, the Digiday Awards, is open and accepting entries right now. Got the most creative marketing and advertising? Enter by this Friday's early deadline and get our best entry rate. |
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| Lucia Moses Audience development has gone from being an editorial function to one that serves all sides of the business, whose interests often conflict. |
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| Sahil Patel The Washington Post makes many different types of videos, which requires building a multidisciplinary team. |
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| Sponsored Content GumGum On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings to talk Facebook Live, Snapchat, distributed publishing, and duopoly. Sponsored content by GumGum |
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| Brian Morrissey Gender equality, greedy organizers, brand safety — and, of course, Trump — will be main story lines. |
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| Ross Benes The sports publisher redesigned its app, built a video player and cut down its load times to boost the time users spend in its app. |
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| Sponsored Content Grapeshot Mobile display advertisement spending in the United States is projected to reach almost $45 billion by 2020. To meet their consumers, publishers and platforms are becoming mobile-first even mobile-only. Get the imperative for mobile context guide. Sponsored by Grapeshot. |
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| Sponsored Content Turn Context and brand safety are hot topics in the ad industry this year, taking center stage at the recent New Fronts. But there’s no one-click fix for brand safety, learn how trusted partners and constant vigilance can help. Sponsored content by Turn |
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