With branded content undergoing its own pivot to video, publishers are having to compete with production houses and entertainment studios for those dollars.

Now that ads.txt is taking off, ads.txt fraud has emerged. And publishers are falling for it.

With 500,000 paying members, the Guardian now makes more money from paid memberships than advertising revenue. Here's a look inside the publisher's consumer-revenue operation.

"The era of aggregating a bunch of views in a news feed is over." At the Digiday Video Anywhere Summit last week, media companies talked about what does and doesn't work on social and streaming video platforms and more.

In a Digiday survey of European publishers, 94 percent said they plan on increasing their video output in the year ahead. Subscribe to Digiday+ to learn more about European publishers' video output.

The Digiday Programmatic Media Summit is just one week away. Don't miss media's big programmatic players such as Business Insider, Financial Times, Conde Nast and more as they share how they are taking back their tech stacks. Find out how to join us in New Orleans from Nov. 13 - 15.

Malvertising is taking a serious toll on the ad industry. Get the guide to learn which shifts in the digital ecosystem are creating the biggest vulnerabilities, which formats are most likely to be compromised and how ad tech is helping advertisers fight back. Sponsored by GeoEdge.

 

As branded content pivots to video, publishers face new challenges

Lucia Moses

Publishers are scrambling to make high-quality video but face competition from entertainment studios and video producers that have far more experience.

How publishers are getting fooled by ads.txt fraud

Ross Benes

Now that ads.txt is gaining traction, it is inevitably running into kerfuffles.

Advertisement

 

The changing state of media and publishing

Sponsored Content Oracle and Netsuite

Join Deloitte Media and NetSuite to discuss trends in the media, publishing and entertainment industries. You'll hear from industry professionals on strategies to stay ahead of the curve and the importance of adapting to new market trends. Learn how cloud business management software can offer your team the flexibility it needs to scale for growth. Sponsored by Oracle and NetSuite.

Inside the Guardian's consumer-revenue operation

Jessica Davies

The Guardian is exploring ways to convert one-off contributions into repeat donors.

'Facebook views are a vanity metric': Overheard at the Digiday Video Anywhere Summit

Sahil Patel

From Facebook to Go90 to Nielsen, video publishers have a lot on their minds.

Digital advertising's true impact on in-store sales

Sponsored Content 4INFO

With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO.

Contextual understanding for video: Realizing the opportunity

Sponsored Content Grapeshot

With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot.

Advertisement

 
 
Careers Title
 
November 3, 2017
Solution Architect
NewStore Inc.
Boston, MA
 
November 3, 2017
Solution Engineer
NewStore Inc.
Boston, MA
 
November 3, 2017
Senior Sales Engineer
NewStore Inc.
New York, NY
 
 

ALL CAREERS

 
 
Events Title
 
November 1 - 3, 2017
Digiday Video Anywhere Summit
Laguna Niguel, CA
 
November 7, 2017
Digiday Awards Gala
New York, NY
 
November 14, 2017
Digiday Hot Topic UK: Data-Driven Media Selling
London, UK
 
 

ALL EVENTS

 

This email was sent to newsletter@newslettercollector.com. If you are no longer interested you can unsubscribe instantly.