As brands increasingly take marketing in-house, consulting firms like Accenture Interactive and Deloitte Digital are pitching themselves to those companies as helpers in that process.

AT&T's acquisition of ad tech company AppNexus is not only a shot at the Facebook-Google duopoly -- it also signals the telecommunications company's push to compete with Google and Comcast in over-the-top TV advertising.

"The role of a publisher is to sell ideas." Sebastian Tomich, global head of advertising and marketing solutions at The New York Times, talks about diversifying revenue and more on the latest episode of the Digiday Podcast.

At HSBC's flagship New York City location on Fifth Avenue, a robot greets customers as they enter. The reason: The company wants to make the banking experience more human.

In a Digiday survey of marketing executives, 80 percent of European marketers said limiting media arbitrage and data arbitrage was important. Subscribe to Digiday+ to learn why European marketers are more concerned about arbitrage than their U.S counterparts.

Retail executives: Apply for a complimentary pass to the Digiday Retail Forum for the chance to hear from leaders from Express, Rent the Runway, Stadium Goods and more.

Read Digiday Media's statement of action on the Trump administration's enforcement of "zero tolerance" policy here, and donate to four organizations working to represent and reunite families.

 

As brands take marketing in-house, consultancies cash in

Shareen Pathak

As agencies worry about more marketers taking more media buying, data, analytics and creative in house, it's creating space for consultancies to step in.

AT&T's AppNexus acquisition may be as much about Comcast as it is about Google

Tim Peterson

AT&T has its sights set on dominating the still-nascent targeted TV and OTT ad market. Acquiring AppNexus gets it closer to that goal.

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Is your marketing organization stuck in time?

Sponsored Content Braze

In the wake of GDPR, marketers can be forgiven if they're tempted to take the digital equivalent of pulling the covers over their heads and hoping that if they're very, very quiet, the regulatory monsters will go away. It's crucial to manage for unintended consequences... but it's irresponsible to stop innovation and progress. Sponsored by Braze.

NYT's head of ads Sebastian Tomich: The role of the publisher is to sell ideas

Aditi Sangal

"The more subscribers we have, the better it is for our ad business. The conflict is when it comes to scale."

HSBC is using a blinking, humanoid robot to add the 'human touch' to banking

Suman Bhattacharyya

While Pepper is robot, a key objective is to help customers find their way to humans more efficiently.

Realizing a 10-year quest for near-perfect delivery

Sponsored Content AppNexus

Back in the early days of digital advertising, technologists struggled to solve one of the most difficult tasks in yield management: forecasting delivery to fulfill guarantees to buyers. Over a decade later Yieldex co-founder Doug Cosman patented a combination of clever algorithms to enable dramatically more accurate forecasting. Learn how delivery optimization is taking over more of the complex repetitive work, freeing time up for more strategic thinking. Sponsored by Appnexus.

Demystifying blockchain: The technology and its providers

Sponsored Content Oracle and Netsuite

Ask any savvy marketer and they'll agree--blockchain technology is one of today's hottest topics in tech. But just how many of those same marketers truly understand the best uses for blockchain technology? Learn how to use blockchain technology to its fullest potential to help solve the challenges that arise in an increasingly connected digital world. Sponsored by Oracle and Netsuite.

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