Advertisers say they're already seeing new data nuggets that illuminate more about how people choose what to buy after data from Amazon is connecting in-person purchase decisions at Amazon-owned Whole Foods with the ads Amazon serves them online. There are still hurdles in the data, however. "The way we look at it is it's the first of many steps Amazon is going to take in connecting physical properties to digital," said Nich Seo, director, go-to-market for commerce at data-centric consultancy MightyHive. Read more below.

• Advertisers are using Amazon's recently launched attribution feature to see how digital ads drive real-life purchases at Whole Foods.
• Even with vaccine rollout and a return to in-person events, marketers still see the value in Clubhouse communities formed during the coronavirus pandemic.
• Most of the companies that presented at the IAB Podcast Upfront signaled they had or were going to add more diversity to their programming, both in hosts and content.
• Agency executives say the increased focus on taking advantage of summer Fridays this year is to help employees take the time they need to relax, improve mental health after a difficult year and avoid burnout.