After two years of pandemic lockdowns, a pending economic recession and other societal uncertainties, marketers and advertisers at this year’s Cannes festival say answers to the big questions aren’t coming so easily. Additional coverage: - In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so.
- With live events back in full swing, esports companies are increasingly expanding their event programming beyond competitive gaming, both to reach a changing esports audience and educate brand partners about the value of gaming fandom as they begin to demand more clarity on the ROI of their esports investments.
- Rent-to-own retailer Aaron's is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads -- all with a little help from Mr. T.
- To survive, much less prosper, ad tech vendors have been redefining and expanding what they do -- while carefully sizing up competitors. But tossing out the smaller fish is easier said than done.
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Top Stories | | Ivy Liu |
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| | But after two-years of pandemic lockdown, pending economic recession and other societal uncertainties, marketers and advertisers at this year’s conference say the answers aren’t coming so easily. | |
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howdy! | | In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an in-house creative strategist about their experience, why they want to go agency-side now and how pay is keeping them from doing so. | |
| | Customer-centric creative enables marketers to understand how their audiences are responding to creative before moving into asset production. | |
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howdy! | | Although esports events still center around competitive gaming, they are increasingly becoming professional events as well — rare opportunities for those who work in a largely remote industry to come together and hobnob about their work. | |
| | Leveraging approaches that streamline workplace improvements is helping organizations keep up with change and move toward improved ROI. | |
howdy! | | Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. | |
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| | Brands are taking control of their customer relationships and the data they gather in order to claim trust and consent as competitive advantages. | |
howdy! | | To survive, much less prosper, ad tech vendors have been redefining and expanding what they do — while carefully sizing up competitors. But tossing out the smaller fish is easier said than done. | |
howdy! | | Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies. | |
| | Jellyfish keys on two philosophies – no regions or divisions – and the network treats the major platforms as importantly as it does its clients. |
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